Remote Monitoring Services
SEO Strategy Leads to 577% Increase in Organic Enquiries vs. Previous Year
On-page SEO and technical audit lead to huge increase in organic traffic and lead generation for leading security company.
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Client: Remote Monitoring Services
RMS, a reputed ARC, specializes in providing remote monitoring solutions to security and fire alarm installers, emphasizing reliability and technical precision.
Background:
RMS's growth trajectory was primarily propelled by their outbound sales strategy. However, there was a clear gap in their online lead generation . Upon our initial analysis, the RMS website was generating limited organic traffic, and none of their primary keywords ranked on Google's first page.
The Solution:
Our solution was anchored in data-driven strategies:
- Topical Authority: We focused on reinforcing RMS's expertise in the remote monitoring domain, creating content based on in-depth industry research.
- Website Structure: We optimized the site architecture to enhance user experience, ensuring logical flow and accessibility.
- Blog Content Strategy: We developed a content calendar centered on industry trends, challenges, and technological advancements.
- On-Page SEO: Comprehensive on-page optimization was undertaken, including optimising meta data, content hierarchy, imagery and content quality.
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The Result?
Our SEO strategy with RMS resulted in measurable improvements:
- Organic enquiries increased by 577% in Q2 2023.
- Organic traffic grew by 105% YoY.
- Of the targeted 60 keywords, 75% ranked within Google's top 10.
- 35% of these keywords secured positions within the top 3.
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