Client: Remote Monitoring Services
RMS, a reputed ARC, specializes in providing remote monitoring solutions to security and fire alarm installers, emphasizing reliability and technical precision.
RMS's growth trajectory was primarily propelled by their outbound sales strategy. However, there was a clear gap in their online lead generation . Upon our initial analysis, the RMS website was generating limited organic traffic, and none of their primary keywords ranked on Google's first page.
Our solution was anchored in data-driven strategies:
- Topical Authority: We focused on reinforcing RMS's expertise in the remote monitoring domain, creating content based on in-depth industry research.
- Website Structure: We optimized the site architecture to enhance user experience, ensuring logical flow and accessibility.
- Blog Content Strategy: We developed a content calendar centered on industry trends, challenges, and technological advancements.
- On-Page SEO: Comprehensive on-page optimization was undertaken, including optimising meta data, content hierarchy, imagery and content quality.
Our SEO strategy with RMS resulted in measurable improvements:
- Organic enquiries increased by 577% in Q2 2023.
- Organic traffic grew by 105% YoY.
- Of the targeted 60 keywords, 75% ranked within Google's top 10.
- 35% of these keywords secured positions within the top 3.