Client: BusinessWatch Group
BusinessWatch is a market leader in provision of fire and security installation and monitoring.
To fortify its online lead generation, BusinessWatch highlighted the requirement for website improvements. The core challenge: evolve and enhance the existing digital footprint to effectively cater to organic lead generation needs.
The focal strategy was a holistic website optimisation, attending to user experience, content relevance, and technical robustness.
- Keyword Research: Detailed research ensured alignment of each webpage with pertinent, high-converting keywords, positioning BusinessWatch effectively in search results.
- Conversion Rate Optimization (CRO):
- Above the Fold: Prioritized vital content to be immediately visible, facilitating swift user engagement.
- Scannable Content: Ensured content was digestible and accessible, facilitating user readability.
- Contextual CTAs: Relevant CTAs were placed judiciously, guiding users contextually.
- Social Proof Integration: Incorporated testimonials and validations to lend credibility and context.
- Speed Optimisation: Enhanced site load times to provide a more responsive user experience.
- Technical SEO Enhancements: Ensured the site was easily crawlable and organised for Google to index
- Site Speed: Adjustments were made to the website infrastructure, improving load times.
- Image Optimisation: Efficiently formatted images, balancing quick load times with visual quality.
In the 6 months following the website rebuild:
- BusinessWatch saw a 91% rise in organic lead generation, affirming the impact of the website optimisation project.
This case study illustrates the value of a systematic approach to website optimisation.